Audience research evaluation

Link to mine and Jamie's Audience Research Evaluation.

http://jamiefisher1994.blogspot.co.uk/2012/03/audience-research.html

Set location visit video

Finally our set location video is up on youtube, so here it is.

Audience profile

Artist - Mirrored theory

Genre - Drum and Bass / Dubstep

Audience age range - 15 - Late 20's.

Geographical concentrations - Mainly focused in urban areas, lots of this music is played in the club scenes.

Clothing - Urban, stylish and fairly up to date. Often looking somewhat worn and practical.

Common video elements for this audience - Fast paced action, emotional issues faced by such an age range, lifestyle ( party / rave culture ) etc.

Audience research

Our artist happened to have an EP on itunes,. so we used the service provided to find out what kind of music other people who had listened to our artist had purchased.

We found artists such as Pendulum ( who we compared to very early on ) Monster Cat - Compilations of young electronic music artists, often unsigned, Gemini - a young dubstep / EDM producer and Knife party - an Electronic Music dj pair made up of 2 members of the band pendulum. This gave us a great idea of the kind of people who would be listening to our music, and helped create an audience profile.

Audience profile

The audience profile me and Jamie put together is on his blog here, on which i have commented.

http://jamiefisher1994.blogspot.com/2012/03/audience-profiling.html

Album Artwork

Here's a first idea for my Album artwork, it could still do with a bit of tweaking, but its getting there! I think it matches the feeling of the song, uses a shot from the video and incorporates the artists name and logo.

Finished Video!

Lyric Analyzation - Professor Green: Jungle

The first verse of ' jungle ' begins with stating a real location – Hackney in London. This conjures images in peoples mind if they have an knowledge of the area – its not a good one. The line ' where I think somebody's been playing Jumanji. ' this line implies the area is in a state of dissaray and chaos. In the film ' Jumanji ' animals are let loose on the streets and various other events destroy the area the characters are living in. The reference to this along with the next line ' A Manor where man are like animals ' suggests the people are more like animals than people. Also the use of the word manor, in conjunction with jungle suggests the people of London / Hackney consider the area to be their property, and one entity they control. Constant references to animals throughout the verse are present ' Cats with claws that'll stab a yout' ' and 'London aint cool to cruise through where the hunters pray' . This couples with the title and reference to ' the jungle' in the chorus. This represents the people of Hackney being wild, feral and dangerous animals.


' got kids with sticks and knifes here.' starts the second verse. This is a reference to real life knife crime and dangerous kids on the street. The next line may be addressing a serious contriversial issue of crime within London. ' it's just life here, life the way we know from young the way we're shown. ' This is to give people and idea from outside of london what life is like, even from a young age in a place like London. ' violence is the only way you settle things, everyday is hating.. ' once again this gives an insight into the painful truth of large inner cities.

Song Feedback

After asking a focus group to listen to our song, with no video or images attached we then asked for their opinions on the general feel of the song

From the feedback we gained from the group, the general feel for the appropriate video was;

Fast paced, quick cuts.
Action, lots of movement.
Manic and at times even confusing.
Dream like, some form of adventure or discovery.
Lots of emphasis on speed and action.

With this knowledge we've tried to angle our editing to suit the ideas of the group. Screening our rough edit gave us some good feedback towards this style, and the next post will display some of this feedback.